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Wissensdurstige und Liebhaber kurioser Fakten und Geschichten
An excerpt from the book:
• COLLECT THEM ALL - part of a series of attractive and engaging memory games
each book also includes key images illustrating the artist's life
Promoting Fashion Careers Wissensdurstige und Liebhaber kurioser FaktenThe marketing and promotion of fashion is entering a fast moving and challenging phase. This book shows how to appeal to the consumer and communicate the brand message. Advertising campaigns, both offline and online, are discussed, together with the existing and new methods of PR and promotion. Individual chapters then look at social media, e commerce and online fashion retail, personal selling and offline fashion retail, direct marketing, fashion
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